Description

This interactive workshop offers a clear, practical introduction to the evolving relationship between digital marketing and eCommerce. You'll explore key digital channels—from social media to search engines—and learn how they attract, engage, and convert customers across the buyer journey.

We'll also unpack current eCommerce trends, including AI-powered personalization, customer experience innovations, and emerging technologies reshaping online sales. By the end, you'll walk away with actionable insights to navigate the digital space with confidence and unlock new business opportunities.